![]() ![]() While over at the Weather Channel? A 7% increase. Over the first six months of this year, the average viewership at Fox, CNN, and MSNBC plummeted almost 40% from the same period in 2020. Viewers are pretty much completely over election news and are fast losing interest in the post-Trump political landscape. And it’s obvious what the media giants think (or hope) is possible here. Some big bets are riding on the answer to that question. But if you’re in, say, Memphis, and already happily following the weather content produced by MemphisWeather.Net, are you really going to start paying Twitter for its service when your local needs are already being met now? The Weather Channel For one thing, you’re not getting the same content across all those services. Among streaming consumers, for example, there’s no doubt sufficient appetite to pay for Netflix as well as Disney+, HBO Max, Apple TV+ and more. I will be curious to see how well it performs, though, given that so much valuable weather information is already available free of charge on the platform.”Īnd not to mention the fact that the potential for overlap between these services might end up being something of a dubious prospect. Since Twitter has to make money to remain viable, monetizing the service using its new features is probably a natural step. “In fact, a few loose organizations of weather-related accounts on Twitter have already occurred organically and have been well-received. “While Twitter has always excelled at breaking news, the ‘breaking’ nature of extreme - or even inclement - weather falls right into its wheelhouse as well, so I’m more surprised that this is just now occurring. “I’m honestly not surprised to see a service (like Twitter’s) being offered,” Proseus told me. They fire up either Proseus’ mobile app or the social media presence for his DIY operation, MemphisWeather.Net. And it’s the reason why, when skies get dark in Memphis, so many of the digitally savvy don’t instinctively reach for the TV remote anymore to switch on the local news. It’s as seemingly recession-proof of a news model as it gets, since peoples’ interest in what’s going on outside will surely never wane. Years ago, in fact, this Memphis-based weatherman had already cottoned on to the inherent potential in offering tailored weather news to an audience that you assemble yourself, free of the strictures and broadcast imperatives of a corporate overlord. Long before Twitter announced in June that it’s launching a subscription-based local weather service - to capitalize on the way users flock to the site during events like weather emergencies - meteorologist Erik Proseus had already spent years conditioning tens of thousands of Internet users to do that very thing. That’s where the commercials cost more,” said Marshall Shepherd, meteorologist at the University of Georgia and host of a Weather Channel podcast.A weather presenter, explaining the latest forecast. “Weather has always been the most commercially valuable hour of the newscast. Like if they have Jim Cantore on the weather streaming, yeah that’d be worth $5.” ![]() “I love the Weather Channel personality people. The Weather Channel is on a lot, and Neal watches it at home too, constantly checking the app. And, of course, I chose The Weather Channel because it’s my favorite,” said Kelly Neal, who wore a Weather Channel-themed costume at the nursing home she works at in Anderson, South Carolina. “And so we had a dress-up day that was choose your TV day. Weather Channel Plus may sound like a “Saturday Night Live” skit about how we’ve run out of ideas for streaming services, but there are a lot of weather channel nerds. You’ll get some extra news and entertainment channels, but at the heart will be the five-day forecast.Īlso coming later this year: Fox Weather, a new 24/7 streaming weather platform courtesy of Rupert Murdoch. Allen Media Group, the company that owns The Weather Channel, announced it’ll be offering the streaming service Weather Channel Plus later this year for $4.99 per month. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |